Forget whatever you may have read about Apple’s intentions as a company. It’s all about hardware. Yes, Services tops the Mac and iPad in revenue. Combined. Wearables are the next big thing, already bringing in more money than iPad, and soo will overtake the Mac in the company’s revenue coffers.
Just remember the basics. iPhone, Mac, iPad, and Wearables are all hardware. Services is a catchall category for everything else and doesn’t mean much to Apple if the company is not selling more hardware.
Apple wants you to buy more hardware? How much more can you stand?
John Martellaro lays out what is coming down the product pipeline and while some of it is filled with the glitter of television and games and ever more subscriptions, Apple’s executives seem to have awoken to the fact that all those new-fangled Services need hardware.
We’re a few weeks away from new iPhone models, of course, including an iPhone, iPhone 11 Pro, and whatever new names Apple thinks might stick. It’s etched into stone somewhere in Cupertino, we just don’t know exactly what it will be.
Also due later in 2019 is a new Mac; specifically, a 16-inch 4K-like Mac notebook, likely with Face ID, Touch ID, and faster Intel Inside. Goodbye, butterfly keyboard mechanism. Hello, what works better.
Yes, I expect Watch Series 5 to arrive but it may only be faster and with more bands and different cases than anything excited like blood glucose reader or blood pressure reader.
AirPods? Word on the streets is that noise-canceling AirPods are due by the holiday shopping season. New HomePod? Something smaller and less expensive would be a great addition to the line.
I expect Apple to introduce updated iPad models, too; low end and high end, but not introduce any new hardware. Apple has a customer base than exceeds a billion in number and the company seems to recognize that they’re willing to buy ever more accessories and connected gadgets.
Think of what the average Apple customer has.
A Mac; probably a notebook (80-percent of Mac sales are notebooks, but the installed base is barely 100-million. An iPhone (installed base of more than 1-billion). An iPad or two (installed base around 250-million and growing; those things are tanks). And accessories that need to be replenished every few years.
My original AirPods are what is preventing me from upgrading. The battery lasted barely two years and now the charge is less than an hour. If Apple wants me to buy more hardware– and that’s Apple’s ongoing objective– then it needs to make sure the hardware I buy will last longer than a couple of years.