My iPhone is on the subscription plan. Hey, we get our software via subscription, so why not hardware, too? Apple calls it the iPhone Upgrade Program which gets you a new iPhone each year, via a monthly rental. The plan includes AppleCare and no interest, and, after 24 months you own the iPhone so consider it a rent-to-own plan.
For months the Applesphere was abuzz with a growing list of new features for iPhone 11, iPhone Pro, and Pro Max. Criticisms are rolled out year after year. Same iPhone design as last year. Flat slab of glass, rounded corners, camera bump.
What’s better than the reality of a new iPhone?
It appears as if Apple controls the leaks these days; carefully dropping hints in the months preceding a new launch because the company needs to manage expectations, and avoid disappointment.
Critics will be disappointed anyway.
In fact, the only way to avoid disappointment is to avoid the reality of a new iPhone each year and simply go with concept iPhones.
What’s wrong with reality? Zach Epstein:
Rival [iPhone] smartphone makers have long since moved on from the notch design.
You mean the Notch design nobody cares about? Differentiation is a key component of product marketing, so doing something different does not always make it better.
Where are the Face ID copycats?
Samsung uses hole-punch selfie cameras.
If only they had that in all their smartphones. Notch and Face ID are in all of Apple’s newest models.
OnePlus uses a pop-up camera on the OnePlus 7 Pro
Seriously? That’s different, but is it better? What happens when it stops popping up?
Chinese vendors have come up with bold new designs that actually manage push the screen-to-body ratio into the high 90% range
Meanwhile, recent iPhone models languish in the 80-percent range. Customers are aghast. 80-percent, thanks to the oft-ignored Notch, is so 1999.
Where is the imagination?
A new set of concept images imagines a beautiful all-screen iPhone with a more modern design that pays homage to what might have been Apple’s best iPhone design ever.
In other words, on a slow news day, an imaginative render of what could be is better than reality? Yes.
Epstein grabbed an iPhone concept from Harsha Venna because the iPhone 5 and 5s look is preferred by many iPhone owners.
What do you think?
Flat slab of glass with rounded corners and big display is the future. All the present. And the past.
Venna’s iPhone 11 Pro concept marries the iPhone 5’s retro design with a modern all-screen layout that places Apple’s TrueDepth camera system, selfie cameras, and a speaker in a large, oblong hole punched out of the top of the screen.
And that’s an improvement?
Here’s the reality of such designs and critics of Apple’s reality?
Customers don’t care about what critics care about. Imagination always beats reality but reality is what people buy. I get a new iPhone each year and each year it is a better iPhone than last year’s model.
Some iPhone customers hold onto their iPhones longer because they don’t care as much about the annual iterative changes and that’s OK.