What does it take to make a powerful computer? Intel Inside? Maybe, maybe not. After all, Apple says iPad Pro is more powerful than more than 90-percent of personal computer notebooks. iPhone 11 is more powerful than the iPad.
What about the Mac? Hey, Macs are lame. A Mac just cannot keep up with the latest Microsoft Surface Laptop 3. Says who? Microsoft, of course. What kind of power is 3X more powerful than a MacBook Air anyway?
Microsoft doesn’t bother to say, so take it with a grain of marketing speak salt. CNBC:
Microsoft is going directly after the Apple MacBook Air and the larger MacBook Pro. The Surface Laptop 3 is made out of aluminum and has a soft touch area around the keyboard, but Microsoft will also sell a model without any soft touch area around the keyboard that doesn’t have a soft-touch finish
Clearly, if Apple is all-in on the Mac name, then Microsoft just doubled down on the Surface name. The Surface is everywhere. For what it’s worth, Microsoft is engaging in a bit of doublespeak since the MacBook Air is an entry-level Mac while the Surface Laptop 3 is more of a MacBook Pro competitor, but you get the idea.
Advertising is not about truth.
MacBook Pro was released last year so it has Intel’s 9th generation Inside, while Surface Laptop 3 will have the 10th generation CPU. These Surface models have some features that Apple seems to be slow to adopt. Removable SSD storage. All-day battery life with a fast charge to 80-percent in an hour.
Of course, all the best features are not available in the $999 Surface Laptop 3. You pay more to get more. How much more?
Oddly enough, Microsoft’s own website has the Surface Laptop 3 and the 13.5-inch model with an Intel Core i7 Inside, 16GB RAM, and 1TB storage retails for $2,399. It was easy enough to go to the Mac website and configure a 13-inch MacBook Pro with Intel Core i7 Inside, 16GB RAM, and 1TB SSD storage.
The difference is obvious. The MacBook Pro, introduced last year– it’s almost 2020 already– runs the 8th generation Intel Inside while Surface Laptop 3, which you cannot get yet, has the latest Intel Inside. This is the standard leapfrog marketing. Apple’s next model Mac notebook will feature the 10th generation inside, too.
Why does Microsoft take a MacBook Pro competitor and beat up on MacBook Air? Because it can. And because it needs to. Despite all the noise this week about new Surface hardware, Microsoft’s hardware sales trail Apple’s hardware sales by a gazillion dollars a year.
Paraphrasing the words of former Microsoft CEO Steve Ballmer, “If you can’t beat ’em, lie about ’em. Nobody pays attention.”